Monday, August 3, 2020

How To Respond To Insults - Best Strategy Ever

How To Respond To Insults - Best Strategy Ever

One of the things that you cannot simply avoid in life is insults. 

I mean, it starts from the moment you start understanding the language and it gets absolutely worst when you make friends. 

For some reason we humans are created in such a way that if we are friends, we must insult each other, we have to make fun of each other! 

It's so embedded in us that it's hard to imagine life without insults. 

Even if you try to be the most righteous human being on earth and never hurt anyone, there will still be that one friend who will insult you. 

Or it might be a random person you meet somewhere in the street. 

As a little kid, I actually suffered a lot, because whenever I would be insulted, I didn't know how to react. 

Of course, I would feel bad and get angry and simply would want to hurt him as well. 

But it wasn’t always the best strategy. In fact, its the worst strategy because if you fight with everyone who insults you, you will not have a LIFE! 

And the whole point of an insult is to hurt you, to make you feel bad, to make you feel inferior. 

So if someone walks in and makes fun of your height, for example, you are taller than a giraffe, or are there even pants for your size! 

If you even get slightly angry and insult him back, it means the insult has worked out! You got offended! The person who insulted will feel good! 

Actually, the reason why people insult in the first place is to feel good about themselves! 

They are insecure, they are not confident about themselves, so they try to put someone else down to make themselves feel superior. 

You probably came across people who constantly insult everyone around them, I really had hard times understanding these kinds of people in the beginning. 

Because when I look at my life, it's filled with work, projects, and my brain is filled with millions of things that I have to figure out and I wonder why would someone fills his brain with so much Bullshit! 

It turns out that's how they fill their insecurity. They try to assert themselves at the expense of others. 

But you know what's even worse than that, responding with absolute silence! 

A lot of people get angry but do not reveal that and keep it within themselves, and then worry about it for days to come if not weeks. 

Why did he say that to me! 

It's unfair! 

I do not deserve that! 

You will keep repeating that inside your head over and over and will fill yourself with anger and hatred! 

And that's the worst way to respond because you will simply end up only hurting yourself! 

I guess the question you have in your mind is if reacting to the insults is wrong. If staying quite is wrong, then what should I do?! 

Well, you have to show to the other person that you absolutely don't care about what he says by accepting it and exaggerating it! 

So if someone would tell you, you are taller than a giraffe. you can respond with something like: 

Yes, of course, be careful because I might step on you without noticing that! 

You are accepting the fact that you are very tall and exaggerating it to the point that you might step on him like you are some kind of a giant! 

You turned the insult around and that puts you automatically above him! 

His attempt to put you down didn't work because now he denies the insult by agreeing with you! 

As Epictetus once said, 

It’s not what happens to you, but how you react to it is what matters! 

You can't control people, you will always come across people who will insult you, but what you can do is to control how you react to it! 

The key is to never take anything personally

And now it's your turn, what do you think? How do you respond to insults! Lets me know in the comments below! 

Sunday, August 2, 2020

How To Read Anyone Instantly – 16 Psychological Tips

How To Read Anyone Instantly – 16 Psychological Tips

When we are meeting someone for the first time, we are bombarded with information. 

It can be hard to work out what kind of person they are. That’s why it’s important to understand HOW we communicate. 

According to experts, 55% of what we convey comes from body language, 38% from the tone of voice, and only 7% of what we actually say. 

This means that when we meet someone for the first time, we have to take into account these three factors - in addition to what a person’s appearance may suggest. 

So, if you want to gain insight into someone’s personality when you first meet them, pay attention to the following clues - starting from the head down! 

1. Eye Contact 

They often say that the eyes are the window to the soul. 

The key to knowing which kind of eye contact someone is giving you is to consider the context. 

For example, if a person literally can’t take their eyes off you, it could mean there’s a romantic interest. 

On the other hand, when you look someone in the eye, and they can’t bring themselves to look back at you, it’s a sign that they’re either nervous, or they’ve got something to hide. 

That said, if you’re talking with someone whose stare is making you squirm - especially if they’re very still and not blinking - something is definitely up, and they may be lying to you. 

2. Eyebrows 

If you want to see how comfortable a person is, take a look at their eyebrows! 

There are three main emotions that make your eyebrows go up: surprise, worry, and fear. 

Try raising your eyebrows when you’re having a relaxed casual conversation with a friend. It’s hard to do, isn’t it? 

If someone talking to you raises their eyebrows, and the topic isn’t one that would logically cause surprise, worry, or fear, it’s a sign that they’re feeling pretty uncomfortable. 

3. Smile 

When it comes to smiling, the mouth can lie, but the eyes can’t. Genuine smiles reach the eyes, crinkling the skin to create crow’s feet around them. 

People often smile to hide what they’re really thinking and feeling, so the next time you want to know if somebody’s smile is genuine, look for crinkles at the corners of their eyes. 

If they aren’t there, that smile is hiding something! 

4. What They Say 

If you’re meeting someone for the first time, and all they do is talk about their wonderful better half or praise their work colleagues, chances are, they’re a pretty decent person themselves. 

Studies show, that the more people rate others as being kind, polite, loving and well-mannered, the more likely they are to also possess these traits. 

However, the reverse is also true. Anyone backstabbing and describing others as manipulative and nasty is more likely to have these traits themselves. 

It’s also possible that they have a history of depression or personality disorder. 

5. Paralanguage 

Paralanguage is nonverbal communication such as your tone, pitch or manner of speaking. 

Basically, it’s a fancy way of saying that you need to pay attention to how someone says something. 

For example, if someone is answering you in monotone, they’re most likely unattached to your concept and not interested. 

The use of sarcasm is another good example. When someone uses sarcasm, what the person means is actually the opposite of what the words say. 

So, pay attention to the emphasis they put on words and how they say it. It gives you a big clue as to what their true intentions are. 

6. Side Glance 

People that are warm and open to meeting you, will have their body facing you and they will look you in the eye. 

On the flip side, if you’ve just met someone and they immediately glance away to the side, this is a subconscious body language sign that means they are looking for an escape. 

7. Frequent Nodding 

Nodding is usually a sign that someone agrees with you. But, exaggerated nodding may signal anxiety, about approval. 

When you’re telling someone something, and they nod excessively, this means that they are worried about what you think of them, or that you doubt their ability to follow your instructions. 

On the other hand, frequent nodding could also be unconscious gestures that are cues for the other person to get a move on - just like when a person keeps looking at their watch or touches their car keys. 

8. Chin And Jaw 

When someone is trying to make a decision, they tend to rub their chin. 

They might be looking up, down, or to the side... It’s a sure sign that they are deep in thought. 

A clenched jaw is a sign of stress. Regardless of what the person is saying, this indicates a considerable level of discomfort. 

The conversation may be heading toward something they’re anxious about, or their mind may be elsewhere, and they’re focusing on the thing that’s stressing them out. 

9. Posture 

How someone carries themselves can give you some indications about their self-confidence. 

For example, if someone is walking upright with their shoulders back and looking straight ahead, that gives the indication that they feel good about themselves and have confidence. 

However, if someone is slouching over and looking at the ground when they walk, that gives a much different impression. 

It may not necessarily mean that they have low self-esteem, but that’s the message it gives off. 

10. Rubbing Hands 

It is believed that the hands broadcast what the head is thinking. 

When a person is rubbing their hands together, generally it means that they have a positive feeling about something. 

People usually do this when they are hopeful about something good coming up in the future, and they’re excited about it. 

11. Leaning In, Or Away 

If a person leans in toward you, it’s a clear indication that they are interested in what you have to say. What you might not know, is that it’s also a sign of respect. 

When people come closer and lean in toward you during a conversation, it shows that they want to confide in you. It makes you feel trustworthy and valued. 

If someone leans back, however, they show that they are tired of the conversation, or perhaps they feel uncomfortable for some reason. 

12. Holding The Baby 

Ok, …this might seem like a strange one, but it’s good to know. 

If you’re meeting someone for the first time, and they just happen to be a new mother, look at what arm they use to hold the baby. 

Studies show that happy moms tend to hold their babies in their left arm. While stressed and depressed mothers usually hold their babies in their right arm. 

13. Crossed Arms And Legs 

Have you ever had a conversation with someone who crossed their arms or legs while you were talking to them? 

If you’re on a first date, or if you’re trying to pitch someone a new idea, it’s not a good sign. 

Crossed arms and legs are physical barriers that suggest the other person is not open to what you’re saying. 

Even if they’re smiling and engaged in a pleasant conversation, their body language tells the story. 

Psychologically, crossed legs or arms, signal that a person is mentally, emotionally, and physically blocked off from what’s in front of them. 

On the same note, the direction of someone’s feet is also quite revealing. 

A person that likes you, will have both feet facing in your direction. However, if their feet shift toward the door, it means they’ve had enough and want to leave. 

14. Shoes 

A person’s shoes can tell you a lot about their personality. 

Apparently, we all make judgments about people’s shoes, but studies show that they are pretty accurate. 

Nervous people will have new or very clean shoes 

Amiable types will wear practical shoes

Calm people have an affinity for uncomfortable shoes 

And aggressive people wear ankle boots 

Just take a look at your own shoes. Does your personality type fit in with them? 

15. Overall Appearance 

How someone dresses and presents themselves can say volumes about them. 

If the person has their hair in place, their clothing pressed, and they show attention to style, they may be very detail-oriented. 

Someone with a more casual wardrobe or “bed head” might be creative, or just messy. 

And then take someone who looks unkempt and smelly - they could simply be a really lazy person. 

16. Copying Body Language 

If you’ve never tried to read people before, this is something you probably haven’t noticed. 

But, pay close attention to it in the future, because when someone mimics your body language, it means they feel so good about you, that they want to harmonize with you. 

It’s a sign that the conversation is going well and that the other party is receptive to your message. 

This is done unconsciously as no one walks around with the intention of outright copying someone. 

But when we’re comfortable with people, we have a tendency to do what they do. 


Some of us are pretty good at reading the signs that people give off. 

While others are so bad, that they need the other person to come out and straight-up tell them what’s on their mind. 

Reading people isn’t easy, but if you can do it, it’s a fantastic skill to have. 

Of course, everyone is different, so interpreting their words and actions may or may not always be accurate. 

But hopefully, with these tips, you’ll be well on your way to becoming better at reading people. 

I want to know what you think! When you’re meeting someone for the first time, what’s the first thing you usually notice about them? Let me know in the comments below.

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Thursday, July 30, 2020

16 Lies You Need To Stop Telling Yourself

16 Lies You Need To Stop Telling Yourself

More often than not, the things you tell yourself and any unhealthy beliefs that you've ‘bought into’ are untrue. 

At times, we all experience these 'cognitive distortions,' but the trick to not giving into these negative beliefs, is learning to recognize the lies you tell yourself, and training yourself to replace them with positive, more realistic thoughts. 

However, retraining your mind isn't always easy. That's because your brain will try to keep you in your comfort zone. 

It will underestimate you, hold you back, and try to fill you with doubt. It's difficult to let these beliefs go, but continuing to believe them, will drain you mentally and emotionally - and will stop you from being your best self. 

So here is a list of lies you need to stop telling yourself! 

1. I'm Not Good Enough 

No matter how positive or confident you are, this thought has undoubtedly crossed your mind at one point or another. 

This lie can invade any aspect of your life, and it can lead you to believe that you're not good enough - physically, mentally, or emotionally - breaking down your self-worth. 

Believing that you're not good enough or smart enough to do something, often makes you not even want to try, because you don't see the point in the inevitable failure. 

It will stop you from putting in the effort needed to reach your goals. 

2. I Don't Have Enough Yet To Be Happy 

Every situation has a silver lining or a lesson that can be learned from it - though some people are too busy worrying about the problem to ever see it. 

Being upset over something you don't have or didn't get, is only a waste of time, and stops you from seeing what you do have. The happiest people aren't necessarily the extremely fortunate or rich ones. 

It's those who see the positivity and potential in what they already have and make the most of every opportunity that comes their way. 

3. My Dreams Are Impossible 

Don't let someone else's negative experience stop you from going after what you want. Follow your heart and take risks. 

Don't stick with the safe and easy choices just because you're afraid of taking a leap of faith. 

Your dreams are not impossible, and they should be bigger than your fears. 

Sticking to your vision will eventually lead to progress and yield the results you desire. 

4. I Am Stuck With People Who Hurt Me 

Your life is precious and too short not to look out for yourself. Have enough self-respect and self-love to distance yourself from those who constantly mistreat you and bring you down. 

It may be tough and hurt for a while, but everything will be okay. More importantly, you'll be okay. 

Walking away from a bad situation doesn't make you weak; it makes you strong. 

Leaving means acknowledging that it's not about 'them seeing your worth,' but you realizing your' own worth.' 

5. My Failed Relationships Were A Waste Of Time 

There are people who are meant to be in your life, and people who aren't - but that doesn't make any failed relationship a 'waste.' 

Even if it was awful and wasn't what you wanted at all, at least you learned what you don't want. 

You shouldn't force people to stay in your life. If they know you're worth and want you in their lives, they'll make space for you. 

6. Things Will Never Get Better 

Rarely is life a smooth sail - it has ups and downs. And part of living is experiencing setbacks, negative emotions, and making mistakes. 

What dictates the kind of person you become, however, is not the problems you face, but how you deal with them and learn from them. 

When it seems like all hope is lost, you've got to remember that there is a light at the end of the tunnel. 

Today may be the absolute worst day of your life, but tomorrow could be the best - you've just got to get there. 

7. Failure Is Bad 

Sometimes, it takes failing over and over again to finally succeed. Everyone makes mistakes, and progress can be slow, but 'trying and failing' is always better than not trying at all. 

Don't beat yourself up or focus too much on your failures or mistakes - you could end up missing the opportunity to succeed. 

Whatever ideas you had that 'didn't work out' are just paving the way for the idea that 'will eventually work.' 

It's okay to stumble or fall, but you have to get back up and try again. 

Remember, when one door closes, another opens - but you have to be there to seize the opportunity. 

8. I Have To Be In A State Of Constant Improvement 

Wanting to improve yourself is good, but it can become unhealthy if you push yourself too hard without any rest. 

A lot of people even feel guilty for taking a little 'me time.' But the truth is, no one is exempt from needing time just to exist. 

So don't think that it's wrong to take a break now and then. Growth and learning can be found in those quiet times as well. 

9. Great Things Will Come To Me Effortlessly 

You are defined by the choices you make. Your life is yours to live, and nobody else can save you or live it for you. 

And unless you were born rich or marry rich, there's probably not going to be a lot of handouts coming your way. 

Nobody knows exactly what you think or want - except you, and nobody will be as upset as you if you don't achieve your goals. 

So don't depend on someone else to build your dreams for you. Be the creator of your own happiness, and take responsibility for your' past and the present' to create the future you want. 

10. My Past Is 100% Indicative Of My Future 

Everyone screws up sometimes, and we've all been hurt in some way, been taken advantage of, or have accepted less than we deserve. 

But you shouldn't regret any of it, as every negative situation is a chance to learn something and they help us make better choices the next time. 

You learn who you can trust, what you want in a friendship or relationship, how to read people and to detect insincerity. 

You figure out who you are and how to be yourself, and most importantly, to appreciate the good things in your life. 

11. I Never Need To Meet Anyone New 

Unfortunately, not all friendships last. People and mindsets change - and life happens. Some relationships fizzle out, while others grow stronger. 

Appreciate and look forward to the possibility of new relationships - while you move away from the ones that just aren't working out anymore. 

Embrace the newness of unfamiliar territory. Be open to a challenge and to welcome new people. 

You never know, someone might just change your life forever! 

12. I Can't Live Without Those Who Are Gone 

Even good relationships have to be let go of sometimes - but don't spend all of your time mourning them. 

Instead, be thankful that you had the chance to meet at all, and that you brought joy to each other - even if it was only for a short time. 

Change is a part of life, and people come and go - some stay, some leave, and that's okay. 

Just because one person walks out of your life, doesn't mean you should forget about those who are still there. 

Smile, laugh and cry over the memories - while you continue to appreciate the people still with you. 

13. I'm Too Different 

Spending all your time squeezing yourself in a box - trying to fit in - is a waste of energy and stops you from reaching your true potential. 

Standing out isn't a bad thing, and you might not be as different or weird as you think. 

Use your unique qualities to your advantage - to help you become successful and the best you can be! 

14. I Don't Have The Time 

Thinking you don't have time, prevents you from taking chances. It allows you to put the important stuff off - until you really don't have any time. 

If something is important to you, you should try to make time for it. Just changing the way you think about these things is beneficial. 

Merely thinking about something important that's worth spending time on, can encourage you to actually get it done. 

15. I Don't Have A Choice 

No matter how tough a situation may seem, you always have choices. 

And while you might feel overwhelmed or not brave enough to consider them all - you always have options to choose from. 

To help you make the right choice, you can think about what advice you would give to a friend in a similar situation. 

Or what someone you admire would do. Take this into account and see if you can do the same. 

16. I Have Way Too Much To Lose 

When people look back, they often regret the things they didn't do, much more than the things they did. 

It's better to look back on your life in awe - at how exciting it was, instead of thinking about the 'what-ifs' and 'what could have been.' 

Maybe that means you'll make a few mistakes and wrong decisions along the way, but it's better than having regrets and broken dreams later. 

Perhaps not all of these lies apply to you, but surely there are a few you can relate to. Leave a comment and let me know!

Sunday, July 26, 2020

10 Hardest Choices Ever (Personality Test)

Look out, here come, the ten hardest choices you'll ever have to make. 

Throughout our lives, we are constantly bombarded with major choices. 

Which university should I apply to? Should I take that higher paid job on the other side of the country? Do I like red M&Ms or blue? 

Our decisions not only determine our future but also define us and shape our personalities. 

In this article, we offer you the opportunity to make ten extremely difficult choices, at the end of the article, we'll tell you what kind of person you are. 

There are only two possible answers to each question, you need to choose between option A and option B So this is like the Kobayashi Maru test in Star Trek, huh? 

As you're taking the test, keep track of how many times you choose A or B Because you'll need these totals at the end of the article to find out your results. 

Only spare a few seconds for each question before we give you the explanation. Don't think too long and go with your gut. 

You'll get the most accurate results that way. Here we go. Counting down from  

10. Would you rather A, Be the smartest person around, or B, the most charming? 

Now, if you chose A, it means you don't really care about what other people think. You're just fine on your own. 

If You'd prefer to be charming, other people's opinions are important to you. 

9. Would you rather, A, always have to tell the truth, or B, always lie? 

Now, this really is a tough choice. You either can't lie at all or you can never tell the truth. 

If you choose truth over lies, it indicates that you're a selfless person. 

8. Would you rather A, Never have internet access again, or B, never take an airplane in your life?

That's not a choice, come on. If you have a fear of flying, the choice might be obvious for you. 

But if you're an avid traveler we feel your pain. Choosing the internet over flying could mean that you care a lot about the environment. 

Or you just really love reading our articles. Plus, thanks to the Internet, you can visit any country you want without ever leaving your apartment. 

7. Would you rather A find true love, or B, win a million dollars? 


If you win for the money it might be an indication that you don't really believe in such things as "true love". You're probably really practical and unemotional. 

6. Would you rather, A, Never be able to speak again, or B, always have to say everything on your mind? 

Oh. I like that. Not being able to speak is really hard. But, is it worse than you're always saying what you think? 

Your girlfriend Asked you if she looks good, and you are unable to lie and say, No. Can you imagine the consequences?  

5. Would you rather, A, have a photographic memory, or B, be able to forget anything you want? 

What was the question again? Having a photographic memory means that you can learn all kinds of things really easily. 

But you know this can be a curse. You remember all the bad things that people normally forget. 

So forgetting anything that you want at any time now sounds pretty tempting, right? 

However, choosing a photographic memory means that you are a strong person. 

4. Would you rather, A, never have sex again, or B, never eat your favorite food? 

Oh, that's a tough one. Choosing to never have sex probably means that you prefer to be alone and if you opted for food, well... You must really love food. I do. 

3. Would you rather, A, be the only person in the world to live a happy life, or, B, be the only person in the world to live an unhappy life?


I'm confused. Now, think about it for a second. This one is extremely hard, too Can you really be happy in a world where there are only unhappy people? Your friends, your family, all having hardships except lucky you? Yeah, I could give it a shot. No, not really. 

2. Would you rather, A, be the first person to discover an inhabitable planet or B, be the inventor of a drug that cures a deadly disease? 

Ooh, that's a tricky one. Both of these things are so important for humanity. 

But curing a disease means that you can save a lot of people right now like inventing a cure for Corona Virus.

Well, discovering a planet would be a huge leap in technology, but only in the long term. So, you'd probably never be able to see it in person, anyway.

1. Would you rather, A, Be poor but be able to help people, or B, get incredibly rich by hurting other people? 

Well, this seems obvious, but hem... 

If you chose option A, it means you're someone who cares about other people more than yourself. 

As for choosing B, well, it's pretty much the opposite. 

Okay, now it's time to see the final results: 

Surprise! This was a test of how selfish you are. Oh, how sneaky. 

1. If you chose A, from one to three times, You're a pretty selfish person. 

Very few people would like to work with you in a team. It's not that bad, though. 

It just means that you prefer fighting for yourself to get exactly what you want. But would you really step on other people to get there? 

2. If you chose option A from four to six times, that means you're moderately selfish. 

You're like the Goldilocks of this list: Not too much, not too little, just right. Pretty much most people would fall into this category. 
You can be selfish when you need to be. 

3. Now, if you chose option A from seven to ten times, You're the type of person who is always ready to sacrifice your own interests for someone else. 

But will you ever get what you want in life if you easily give it up for others? Mother Teresa. She's back... So, what were your results? Do you agree with them? 

Tell us in the comment section below. And share it with your friends to learn what kind of people you're surrounding yourself with.

Thursday, July 23, 2020

Google Ad Portal Equated “Black Girls” with Porn

Google Ad Portal Equated “Black Girls” with Porn

Searching Google’s ad buying portal for “Black girls” returned hundreds of terms leading to “adult content”

By: Leon Yin and Aaron Sankin

This article contains graphically sexual language.

Google’s Keywords Planner, which helps advertisers choose which search terms to associate with their ads, offered hundreds of keyword suggestions related to “Black girls,” “Latina girls,” and “Asian Girls”—the majority of them pornographic, The Markup found in its research.

Searches in the keyword planner for “boys” of those same ethnicities also primarily returned suggestions related to pornography.

Searches for “White girls” and “White boys,” however, returned no suggested terms at all.


Google appears to have blocked results from terms combining a race or ethnicity and either “boys” or “girls” from being returned by the Keyword Planner shortly after The Markup reached out to the company for comment about the issue.

These findings indicate that, until The Markup brought it to the company's attention, Google’s systems contained a racial bias that equated people of color with objectified sexualization while exempting White people from any associations whatsoever. 

In addition, by not offering a significant number of non-pornographic suggestions, this system made it more difficult for marketers attempting to reach young Black, Latinx, and Asian people with products and services relating to other aspects of their lives.

Google’s Keyword Planner is an important part of the company’s online advertising ecosystem. 

Online marketers regularly use the tool to help decide what keywords to buy ads near in Google search results, as well as other Google online properties. 

Google Ads generated more than $134 billion in revenue in 2019 alone.

“The language that surfaced in the keyword planning tool is offensive and while we use filters to block these kinds of terms from appearing, it did not work as intended in this instance,” Google spokesperson Suzanne Blackburn wrote in a statement emailed to The Markup. 

“We’ve removed these terms from the tool and are looking into how we stop this from happening again.”

Blackburn added that just because something was suggested by the Keyword Planner tool, it doesn’t necessarily mean ads using that suggestion would have been approved for ads being served to users of Google’s products. 

The company did not explain why searches for “White girls” and “White boys” on the Keyword Planner did not return any suggested results.

Eight years ago, Google was publicly shamed for this exact same problem in its flagship search engine. UCLA professor Safiya Noble wrote an article for Bitch magazine describing how searches for "Black girls" regularly brought up porn sites in top results. 

“These search engine results, for women whose identities are already maligned in the media, only further debase and erode efforts for social, political, and economic recognition and justice,” she wrote in the article.

In the piece, Noble detailed how she, for years, would tell her students to search for “Black girls’ on Google, so they could see the results for themselves. 

She says the students were consistently shocked at how all the top results were pornographic, whereas searches for “White girls” yielded more PG results.

Google quickly fixed the problem, though the company didn’t make any official statements about it. 

Now, a search for “Black girls” returns links to nonprofit groups like Black Girls Code and Black Girls Rock.

But the association did not change in the ad-buying portal until this week, The Markup found.

When The Markup entered “Black girls” into the Keyword Planner, Google returned 435 suggested terms. 

Google’s own porn filter flagged 203 of the suggested keywords as “adult ideas.” 

While exactly how Google defines an “adult idea” is unclear, the filtering suggests Google knew that nearly half of the results for “Black girls” were adult.

Many of the 232 terms that remained would also have led to pornography in search results, meaning that the “adult ideas” filter wasn’t completely effective at identifying key terms related to adult content. 

The filter allowed through suggested key terms like “black girls sucking d---”, “black chicks white d---” and “Piper Perri Blacked.” Piper Perri is a White adult actress, and Blacked is a porn production company.

“Within the tool, we filter out terms that are not consistent with our ad policies,” Blackburn said.” And by default, we filter out suggestions for adult content. 

That filter obviously did not work as intended in this case and we’re working to update our systems so that those suggested keywords will no longer be shown.”

Racism embedded in Google’s algorithms has a long history.

A 2013 paper by Harvard professor Latanya Sweeney found that searching traditionally Black names on Google was far more likely to display ads for arrest records associated with those names than searches for traditionally White names. 

In response to an MIT Technology Review article about Sweeney’s work, Google wrote in a statement that its online advertising system “does not conduct any racial profiling” and that it’s “up to individual advertisers to decide which keywords they want to choose to trigger their ads.”

However, one of the background check companies whose ads came up in Sweeney’s searches insisted to the publication, “We have absolutely no technology in place to even connect a name with a race and have never made any attempt to do so.”

In 2015, Google was hit with controversy when its Photos service was found to be labeling pictures of Black people as gorillas, furthering a long-standing racist stereotype. 

Google quickly apologized and promised to fix the problem. However, a report by Wired three years later revealed that the company’s solution was to block all images tagged as being of “gorillas” from turning up search results on the service. 

“Image labeling technology is still early and unfortunately it’s nowhere near perfect,” a company spokesperson told Wired. 

The following year, researchers in Brazil discovered that searching Google for pictures of “beautiful woman” was far more likely to return images of White people than Black and Asian people, and searching for pictures of “ugly woman” was more likely to return images of Black and Asian people than White people.

"We’ve made many changes in our systems to ensure our algorithms serve all users and reduce problematic representations of people and other forms of offensive results, and this work continues," Blackburn told The Markup. 

"Many issues along these lines have been addressed by our ongoing work to systematically improve the quality of search results. We have had a fully staffed and permanent team dedicated to this challenge for multiple years."

LaToya Shambo, CEO of the digital marketing firm Black Girl Digital, says Google’s association of Black, Latina, and Asian “girls” with pornography was really just holding up a mirror to the internet. Google’s algorithms function by scraping the web. 

She says porn companies have likely done a more effective job creating content that Google can associate with “Black girls” than the people who are making non-pornographic content speaking to the interests of young Black women.

“There is just not enough editorial content being created that they can crawl and showcase,” she said. Google, she said, should change its Keywords Planner algorithm. 

“But in the same breath, content creators and black-owned businesses should be creating content and using the most appropriate keywords to drive traffic.”

Blackburn, the Google spokesperson, agreed that because Google’s products are constantly incorporating data from the web, biases and stereotypes present in the broader culture can become enshrined in its algorithms. 

“We understand that this can cause harm to people of all races, genders and other groups who may be affected by such biases or stereotypes, and we share the concern about this. We have worked, and will continue to work, to improve image results for all of our users,” she said.

She added that the company has a section of its website dedicated to detailing its efforts to develop responsible practices around artificial intelligence and machine learning.

For Noble, however, there are still major questions as to why search engines aren’t recognizing and highlighting online communities of color in their algorithms.

“I had found that a lot of the ways that black culture was represented online wasn't the way that communities were representing themselves,” Noble told The Markup. 

“There were all kinds of different online black communities and search engines didn't quite seem to sync up with that.”

While Noble’s work has focused on “Black girls,” she worries that because the same sexualizing dynamic exists in searches like “Latina girls” and “Asian boys,” along with the same issue appearing across Google’s ecosystem of products over the better part of a decade, the problem may run very deep.

“Google has been doing search for 20 years. I’m not even sure most of the engineers there even know what part of the code to fix,” she said. “You hear this when you talk to engineers at many big tech companies, who say they aren't really sure how it works themselves. They don't know how to fix it.”